![]() ![]() For example, under the “Keywords” tab, you can add, delete, and research other keyword opportunities. Main Tabs: The main tabs include “Keywords,” “Ads,” “Ad Groups,” “Targeting,” “Extensions,” and “Campaigns.” You can move from tab to tab to see information related to that particular campaign item. You can select the account you wish to update within the tree view. Tree View: The tree view, located on the left side of the screen, lists all the campaigns and ad groups in your account. ![]() You can also view analytics for your campaign. Tool Bar: The toolbar is at the top of the page and allows you to both see and upload recent changes. The Google AdWords Editor interface, pictured below, is intuitive and includes the following items. Once you download the AdWords Editor application, you will want to spend some time getting familiar with the interface. Once you have reached the page pictured below, simply select whether you work on a Mac or a PC, and click “download.” To do so, all you have to do is Google “Adwords Editor,” click on the link, and you will be redirected to a page that lets you download the tool. Once you have an AdWords account set up, you are ready to install AdWords Editor. This AdWords system is where you will choose your budget, create your PPC ads, select relevant keywords, and enter in your billing information. If you have a Gmail account, all you have to do is enter your Google username and password into the AdWords system and you will be redirected to the AdWords page that is pictured below. In order to get started with Google AdWords Editor, you must first have a Google AdWords account. How to Get Started Using Google AdWords Editorīefore delving too deep into which updates Google recently made to AdWords Editor, it’s important to understand the program’s capabilities, functionality, and how to get started. Google AdWords Editor is extremely intuitive and they have just recently updated their software to increase efficiency and user experience for your paid search efforts. Within the AdWords system, you can easily create ad copy, select relevant keywords, and set your desired budget for each ad you want to run.ĪdWords Editor is an additional desktop editing tool that allows you to manage your AdWords campaign offline, make multiple changes at once, and upload them to your account later. Google also frequently updates their software to improve user experience and efficiency.įor those just getting introduced to Google’s paid search tools, Google AdWords can help you construct ads that are specifically designed to target your particular market. Not only does Google provide a forum for researching and setting up your paid search campaign with their AdWords program, but they also provide a free campaign management system, Google AdWords Editor, to help you effectively optimize your PPC efforts. While there are many options available for paid search campaign management, the most effective platform also happens to be made by the industry leader-Google. Part of implementing a good strategy is utilizing the best tools on the market to keep your campaign well organized and running smoothly. ![]() Email Anyone interested in running a paid search campaign is most likely looking to solidify a quality marketing strategy. ![]()
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